How an End Cap Display Can Better Reach Your Customers & Promote Sales Leads
An end cap display is a visual merchandising tool that is placed at the end of an aisle. This type of display created an eye-catching space to advertise your most exciting products. Are you having a great sale on cosmetics? Use an end cap display to promote it. Do you want to draw a customer’s attention to a current promotion on a certain brand of cell phones? Use an end cap display.
If you want your endcap display to be manufactured by the best in the business, then you want to partner with Sunbelt Displays. We are a full-service display fabrication company that specializes in providing custom solutions for a range of marketing and promotional needs. Our end cap retail displays can be printed on a variety of materials, including acrylic, polycarbonate, PETG, and more. Plus, since they will be produced by a state-of-the-art printing press which offers advanced color management software and UV curable inks, your displays will be high quality, visually stunning, and resistant to scratches and scuffs.
How an End Cap Display Drives Business
You may be wondering how an end cap display provides such a powerful selling opportunity. Some of the reasons include:
- Its prominent location means customers who normally just circle the perimeter of the store and don’t venture down the aisles will still see your advertising.
- An end cap display can encourage interaction, especially if it provides a touch-and-feel encounter. Offer free samples of cosmetics and foodstuffs and allow for other products to be handled so that customers can get a feel for it.
- Many customers know that the items on an end cap are only available for a short amount of time, which provides a sense of urgency and creates needs and wants.
But that’s not all. When you have an experienced manufacturer like Sunbelt Displays behind your project, you can expect a myriad of additional benefits. Our expert designers can help you come up with a cost-effective design that:
- Draws attention to your merchandise and frames it in the most attractive light
- Educates your consumers about your brand and products
- Increases visibility of your goods and inspires more purchases
- Engages shoppers to keep them browsing your shelves
That being said, an end cap display is not the only way to attract the right kind of attention and boost interest in your merchandise. Depending on the goals of your business, it may not even be the most effective type of display for your needs. You’ll be glad to know that Sunbelt Displays produces an assortment of beautiful displays in house, including but not limited to:
- Sidekick displays
- Jewelry displays
- Brochure holders
- Display cases
- Point-of-purchase (POP) displays
- Countertop displays
Ready to Enhance Your Visual Marketing With a Display?
Is it time to take the next step for your retail business and invest in visual marketing tactics? Turn to Sunbelt Displays for elegant displays, including end cap displays, that you can trust will be beautiful, durable, and affordable. Contact us today to have all your questions answered and get a quote for your project.
