Using Temporary POP Displays to Educate Consumers About New CPG Product Features

In the competitive landscape of consumer packaged goods (CPG), introducing new products and their features effectively is crucial for success. Temporary Point-of-Purchase (POP) displays offer a dynamic and impactful way to educate consumers about new product features directly at the point of sale. These displays can significantly influence purchasing decisions, making them an essential tool for CPG brands. Here, we explore strategies for using temporary POP displays to educate consumers and drive product awareness.

Highlighting Key Features

The primary goal of POP displays for CPG products is to convey essential information quickly and effectively. When introducing a new CPG product, it is vital to highlight its key features prominently. Use bold headlines, concise bullet points, and eye-catching visuals to draw attention to what makes the product unique. For instance, if a new beverage boasts a unique ingredient or health benefit, ensure this information is front and center on the display.

Engaging Visuals and Demonstrations

Visual elements are powerful tools when using POP displays for education. High-quality images, infographics, and even short videos can effectively demonstrate how the new product works or its benefits. Interactive elements, such as QR codes that link to video demonstrations or augmented reality experiences, can further engage consumers and provide a deeper understanding of the product. For example, a skincare product display could include a video showing how the product is applied and its benefits over time.

Clear and Concise Messaging

The messaging on temporary product displays should be clear and concise. Shoppers often make quick decisions, so the information must be easily digestible. Use simple language and focus on the most important features that will resonate with your target audience. Avoid overwhelming consumers with too much information; instead, provide just enough to pique their interest and encourage further exploration.

Utilizing Testimonials and Reviews

Including testimonials and reviews on POP displays can build trust and credibility. Highlight positive feedback from real customers to showcase the product’s effectiveness and popularity. Quotes, star ratings, and even before-and-after photos can be powerful persuaders. For instance, a display for a new household cleaner might feature testimonials from customers who have experienced exceptional results.

Creating a Multi-Sensory Experience

Engaging multiple senses can enhance the consumer’s connection to the product. Where possible, allow consumers to touch, smell, or even taste the product. This is particularly effective for food and beverage items, cosmetics, and other tactile products. A temporary display for a new fragrance, for instance, could include sample strips for consumers to smell the scent.

Educational Brochures and Flyers

Supplementary materials like brochures and flyers can provide more detailed information that consumers can take with them. These materials can delve deeper into the product’s features, benefits, and usage instructions. Ensure that the design of these materials is consistent with the overall branding and messaging of the POP display.

Measuring Effectiveness

To gauge the success of your CPG product feature displays, it is essential to track their performance. Measure metrics such as sales lift, consumer engagement, and conversion rates. Feedback from store staff and consumers can also provide valuable insights into the effectiveness of the display and areas for improvement.

Trust Sunbelt for CPG Product Feature Displays

If you’re considering using temporary POP displays to educate consumers about new CPG products, you’ll need an ally to trust for manufacturing. That’s where Sunbelt Displays come in. We’ve created millions of high-quality POP displays for retailers all over the United States. You can rely on our experienced team to deliver displays that will entice shoppers and boost the sales of any CPG product. Contact us today to start your project.